Label: Universal Music A/S
Loud is a positive rebirth, featuring a Riri who's purged the demons of the dark, tortured Rated R and survived to dance another day. Loud is sexy and drenched in dancefloor sweat, and more islands-kissed than anything she's done in years. It's also incredibly smart: Take naughty club banger "S&M," which turns pain into something she can control. Or the aptly-titled "Complicated," which stages the crazy back-and-forth of love in soaring, multi-part harmonies, as if each emotion gets its own voice. Riri's voice is a commanding presence over an impressive range of styles and musical ideas.