Om J Balvin
J Balvin is one of the biggest stars in Reggaeton, and a symbol of how that once-controversial and street-oriented movement has become a dominant style in Latin pop. And just like American contemporaries such as Future and Drake, this Medellin, Colombian-born artist who spent much of his youth in New York City, usually harmonizes and emphasizes melodies instead of hardcore raps. Since emerging in 2009 with his debut Real, J Balvin has emerged as the leading figure of Reggaeton's second wave and a successor to the genre's pioneers such as Daddy Yankee. His 2015 smash "Ginza" not only topped the U.S. Latin charts for 22 weeks, it also became the rare Spanish-language song to cross over to the mainstream pop charts, too. He is quickly becoming the go-to man for singers eager to tap into the Latin market, whether it's Ariana Grande and Justin Bieber (the latter who featured him on a Latino remix of Bieber's "Sorry") or Pharrell Williams, who lent his imprimatur to Balvin's single "Safari."